Independent checks by Ghana Independent News indicate that the Ghana Gold Board (GoldBod) did not sponsor this year’s Women of Valor event in London, and that its Chief Executive Officer, Sammy Gyamfi, had no involvement in the sponsorship arrangement.
According to multiple verifiable sources, the commercial partnership connected to the event was undertaken by PMMC Jewellery — now known as GoldBod Jewellery. The brand was originally established under the Precious Minerals Marketing Company to promote Ghana’s refined gold jewellery and value-added gold products on international platforms.
Strategic Promotion of Ghanaian Jewellery
Industry observers explain that the participation formed part of broader efforts to market Ghana’s refined gold and locally manufactured jewellery to global audiences, particularly within premium diaspora and luxury markets such as London.
The initiative aligns with a growing strategy within Ghana’s gold sector to shift focus from exporting raw gold to promoting finished jewellery products, which carry significantly higher value in international markets.
Brand Promotion — Not Institutional Sponsorship
Sources familiar with the arrangement stress that the engagement was strictly a commercial brand-promotion initiative connected to PMMC Jewellery (GoldBod Jewellery).
They further clarified that the partnership should not be interpreted as an official sponsorship by GoldBod or by its CEO, Sammy Gyamfi.
Elevating Ghana’s Global Jewellery Presence
The initiative highlights Ghana’s increasing ambition to position its refined jewellery craftsmanship competitively within the global luxury market, showcasing locally produced gold jewellery to international consumers and investors.
